Building your website and getting traffic to your site is no easy task. If it was, then every website and business would be a success. Your website statistics give you a unique insight into the audience who visit your website, how they get to your website, and what they view. We offer our website statistics through cPanel, letting you track. This information enables you to evaluate your content strategy and decide how best to grow your audience. We’re giving you a quick rundown of what website statistics are and what you should be keeping an eye out for.
Clicks + Impressions
Clicks and impressions work hand in hand. An impression is a view on your website, whereas a click is when someone actually ‘clicks’ a link or advertisement on your page. If you’re running paid click-per-view adverts on your website, this information is essential for you to keep track of its success.
Your Most Visited Pages
You want to see what content works for your website and what is pulling in your audience. Your website statistics allow you to see the views for each page and post on your website. These statistics let you assess what content is performing well, so you can replicate similar posts and pages to drive traffic to your site. Knowing what works for your website will help you form your content strategy and growth plans.
Countries of Origin
Another statistic that you can view through cPanel is the countries of origin of your visitors. If you’re a business, this can let you keep track of what markets are attracted to your service and where there could be room for growth. If you run a blog, knowing your demographics can enable you to create tailored content. Knowing the country of origin can help you decide what time to post social media content or when to send out newsletters or make updates to your website.
Keyword Searches
Knowing how your audience fits their way to your website allows you to see where your content is ranking. You build off the keyword searches by using similar and complementary keywords to keep your site growing and to develop your niche. This information allows you to optimise your website and keep your audience growing. Being able to see what keywords are driving people to your site will help you build your keyword research to feed into your content strategy.
Browser + Mobile Stats
One statistic you want to look out for is whether your audience is viewing your website on a browser or through their mobile. This information is important for helping you decide how to optimise your website. If a majority of your traffic is coming from mobile devices, you want to make sure your website is responsive and easily accessible.
Without having access to your website statistics, you’ll be shooting in the dark. Having these tools available to you makes it easy for you to keep up-to-date with the real-time results of your website traffic. You can see what works, what doesn’t, and what you can do to grow your traffic.
With 23+ years in the Web Hosting Industry, Brian has had the opportunity to design websites for some of the largest companies in the industry. Brian currently holds the position as Creative Director at HostPegasus Web Hosting.